Tinder, embrace what could be.
18/19 year-olds are living at an intersection between their own feelings of freedom and fear. We are challenging them to seek connection, introduce themselves to the beauty of uncertainty and embrace what could be. Tinder is your effortless first step into a daunting dating world.
Dating is like playing emotional roulette, and Tinder allows their user to stack the odds in their favor.
Young audiences feel empowered to make connections. By recognizing the intimidating aspects of adulthood, Tinder can urge this demographic of new users to take advantage of their newfound freedom. Being 18 can be scary, so let us pay homage to the thrill of the unknown…
Tinder asked us to build brand love and expand the usership of the world’s largest dating pool to include more 18 and 19-year-olds. Our audience, while perhaps excited to get out there, might be a bit nervous. Through the freedom of adventure, we are opening the door to a world of discovery, relationships and growth.
