Bogle Big Week
Bogle had a genius idea: why should beer get all the fun when it comes to football? Enter Bogle wines, the $10 wine champions of the world. When teams find themselves in the red zone, you better believe it's Bogle time. Whether they score or not, one thing's for sure: football is simply better with Bogle. Cheers to touchdowns and terrific wine!
We brought the Bogle Red Zone to fantasy football with our Start ‘Em, Sip ‘Em series. Every week during the season, we provided fantasy advice with what to start, what to sip and what to sit.
This campaign resulted in 57% GROWTH on Bogle Chardonnay. There was a 17.7% GROWTH on Bogle Red Blend and Chardonnay. Over 165K CASES of wine were sold in ONE MONTH.
230K REACHED within digital advertising and social media.