BETTER WITH BOGLE
Properly pairing food and wine is a culinary art. But a bottle of Bogle pairs better with a ball game, a book club, or a movie night. Bogle is one of the best wines out there for around $10. So it’s for regular people who love wine, not wine snobs. And that was the insight that led to this campaign; “Better with Bogle” is based on the notion that plain, old everyday life activities are made just a little better with a glass of wine.
Hulu allowed us to concentrate on a specific audience of active, intentional viewers in specific markets who enjoy specific types of programming.
